A few weeks ahead of the start of the world’s top tennis tournament, Wimbledon sponsor Evian rolled out a multi-channel ‘Drink True’ campaign featuring two of Gen Z’s hottest young women stars in the form of teen tennis sensation Emma Raducanu and musician Dua Lipa. The tournament’s official water brand may be French, but… Continue reading Evian Ambassadors Emma Raducanu & Dua Lipa Celebrate Sumer Sports & Festivals In ‘Drink True’ Campaign
Tag: Evian
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian launched its 2017 Wimbledon Championships campaign in late June with multi-platform activation programme that spans digital content, athlete ambassadors, OOH work, on-pack promotion, in-store and at-event hospitality and also includes geo- and time-targeted ads. The initiative, reportedly backed with a marketing investment worth around £1.9m, saw Evian launch a £350,000, month-long fresh tennis… Continue reading Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major
LPGA world number one Lydia Ko is the face of the 2016 Evian Championship title sponsor’s ‘Baby Lydia’ integrated campaign. Well, a computer generated baby lookalike (wearing Ko’s signature golf gear and even her on-shirt ANZ sponsor branding) is anyway. To commemorate Evian endorser Ko’s first major victory on her return to the… Continue reading Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major
Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Official Wimbledon water brand Evian’s 2015 tournament campaign ‘Wimbledon Watch’ is built around a daily showcase of the most emotional reactions to the Grand Slam both on- and off-court. Evian partnered with long-term ambassador Maria Sharapova to be the face of the campaign and Sharapova hosted the first episode of #Wimblewatch on YouTube. … Continue reading Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
As an official water supplier to Wimbledon, Evian (along with its agency We Are Social) have rolled out an innovative, multi-channel campaign to encourage the tennis-loving public to dance to the ‘Wimbledon Wiggle’. The mineral water giant encourages fans to get their Wimbledon Wiggle on and upload a video of them ‘shaking their derrières’ in a style that… Continue reading Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
