Stockport County, one of the oldest clubs in the English Football League, celebrates its 140th anniversary in 2023 and marked the occasion with the launch if a film paying tribute to the club’s history and launching a special, limited edition kit with 1883 nostalgic strips available for loyal supporters to buy. The celebratory campaign, created… Continue reading Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit
Tag: Events
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and exercise ‘Enjoyment Gap’. The fresh wave of UK work is a call-to-arms to the country’s sports clubs and exercise outfits and follows on from research which found that,… Continue reading Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event
Events discovery platform Skiddle activated its sponsorship of Skateboard GB with a participatory, consumer content focused campaign based around the ‘Skateboard GB x Skiddle Virtual Skate Championship’ which aimed to boost awareness of the alliance and participation in the inclusive, virtual event. Skiddle co-hosts the groundbreaking virtual event which seeks to maximise entries by… Continue reading Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event
NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community
Relaunched on 15 September during Latino Heritage Month, the latest iteration of the NFL’s season-long ‘Por La Cultura’ initiative launched led by a logo tweak and hero film supported by national and local on-the-ground activities all of which seek to act as an ode to a vibrant and diverse community and to amplify Latino voices… Continue reading NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community
US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign
In October Houston’s 2026 FIFA World Cup Bid Committee launched a campaigned called ‘The Spirit of Houston’ showcasing the city’s united, community-driven and innovative approach which sets it apart from other candidate cities bidding to United 2026 to co-host the tournament. Inspired by Houston’s unique spirit, the campaign aims to showcase the area and… Continue reading US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign
The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
A blockbuster spot celebrating the start of the 2021/2 season (tip-off is on 19 October on TNT) and the league’s 75th anniversary, the NBA populated a fictional neighbourhood with 20 basketball legends, 14 current stars, seven team mascots and plenty of references for basketball lovers. The three-minute ‘NBA Lane’ short film sees actor Michael… Continue reading The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart
At the start of September, the Fédération Française de Football (FFF) relaunched its ‘Retour Au Foot / Back to Football’ campaign to inspire and support amateur football in France at the start of the new autumn season As the grassroots game restarts across the country after the summer break, the FFF campaign sets out… Continue reading FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Amazon Prime Video’s 360° promotional campaign around its Roland Garros official broadcast (shared with France Télévisions and Eurosport) which focuses on a package of 10 major evening session, early round matches and all games on the Simonne-Matthieu Court being broadcast exclusively on Prime Video and runs from the end of May through to Mid-June. … Continue reading Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’
A new brand campaign for Decathlon in Singapore rolled out in April reminds viewers that sport isn’t just about the rules, but rather it’s primarily about having fun while keeping healthy. The initiative runs across video, social, digital, out-of-home, mobile gaming and events and led by a hero spot which premiered on 15 April.… Continue reading Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’
