A tennis-themed March 2024 ‘Be The Change, Stay Yourself’ campaign in Poland from Porsche promoting its all-electric Porsche Macan model was fronted by athlete ambassador Iga Świątek themed around change and transformation. Timed to leverage spiking tennis interest around the 2024 Indian Wells tournament (which runs from 3 to 17 March and is now officially… Continue reading Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV
Tag: EV
Formula E Cpaims ‘Progress Is Unstoppable’ In Film Championing Season 9 Thrills
Following the first six races, Season 9 of the ABB FIA Formula E World Championship proving to be dramatic and unpredictable: with five different drivers topping the podium and the TAG Heuer Porsche Formula E Team leading the Teams’ and Drivers’ standings (through Pascal Wehrlein). To celebrate mid-season excitement and momentum and seek to… Continue reading Formula E Cpaims ‘Progress Is Unstoppable’ In Film Championing Season 9 Thrills
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign
Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature remote control car delivering the official match ball for kick-off to an anthromorphised social media campaign. The official UEFA automotive partner sought to capture fan attention and generate… Continue reading VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign
Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA. Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
A new series of commercials running under the ‘Let’s Go’ brand platform and starring Tom Brady sees Hertz promote its new 100,000 vehicle Tesla deal which also sees the US rental car giant install more than 3000 chargers throughout its rental car network. The giant US rental car brand has ordered 100,000 Teslas and… Continue reading Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
