Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand. The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
Tag: European
Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football. This pan-European campaign, launched on 1 June, marks a first for the continent’s governing body and aims to inspire girls (aged between 13 and 17) to play football and make it the number one women’s… Continue reading Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
