To leverage the start of the 2022 DP World Tour (the new name for the European Tour) which teed off at the Abu Dhabi HSBC Championship on 20 January, several brand partners launched notable new golf activations such as Hero Motor Corp’s ‘Hero Challenge: One Yard Fairway’ and HSBC’s ‘Player Interviews’ & ‘Future Falcons’ programme.… Continue reading DP World Tour/European Tour Activation Tees Off At Abu Dhabi HSBC Championship With ‘Hero Challenge: The One Yard Fairway’ & HSBC ‘Player Interviews’ & ‘Future Falcons’
Tag: European Tour
Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
On 23 September, 24 hours ahead of the first tee shots of the 2021 Ryder Cup, Capgemini trumpeted its long-term tournament partnership with an online video led activation titled ‘Capgemini Joins The Ryder Cup Family’. The campaign, which is fronted by team captains Pádraig Harrington and Steve Stricker, celebrates the French multinational information… Continue reading Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai
The latest comic clip in the European Tour’s ongoing ‘Little Interviews’ series sees golfing super star Rory McIlroy grilled by a kid reporter. The comic Q&A, which took place at the Jumeriah Golf Estates in Dubai, is part of the European Tour’s ongoing, content-led, digital and social engagement programme and this video promoted the… Continue reading European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai
European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
Man against Machine (or, more specifically, elite sportsman versus humorous robot) is a tried and tested format and The European Tour is the latest to adopt it as a creative approach for its new campaign. First there was Gary Kasparov tackling IBM’s Deep Blue chess computer, now there is golfing superstar Rory Mcllory taking… Continue reading European Tour’s ‘Mcllory Vs Robot’ Goes Viral Pre Open
