Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards.   Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools

Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’.   The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools

Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo

In the build up to the Euroleague Final Four, title sponsor Turkish Airlines has rolled out a fun ‘Pool Dunk’ spot to promote the mid May Milan event.   The epic swimming pool 11-man dunk video features several of the league’s star players – including Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez –… Continue reading Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo