Specsavers continued its familiar tactics of cheekily leveraging major sports events through eyesight-themed humour by celebrating England’s progress at UEFA Euro 2020 through a billboard stunt and linked social campaign claiming ‘It’s Coming Home’. The chorus from the team’s official Euro 1996 song by David Badiel and Frank Skinner with the Lightening Seeds is… Continue reading Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Tag: Euro 2020
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
A June initiative leveraging spiking soccer interest around UEFA Euro 2020 saw Samsung UK seek to shift televisions through a football rules themed campaign which offers fans a chance to test their own judgment against VAR decisions. The objective of the initiative is to promote the Samsung Neo QLED 8K range and its ‘ultra-detailed… Continue reading Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line
UEFA partner adidas kicked-off its Euro 2020 campaign with the first spot in a series of short films which aim to inspire fans, players and communities and which looks towards a more positive and inclusive world. Launched on 10 June, the campaign shines the spotlight on adidas’ ‘Football Collective’ project and its partners. The… Continue reading UEFA Partner Adidas’ Euro 2020 Campaign Focuses On Possibilities & Revives ‘Impossible Is Nothing’ Line
UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand. The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans
UEFA’s own flagship television commercial for this summer’s UEFA Euro 2020, released on 14 June, sought to bring football and fans back together and to connect the continent’s soccer stars with supporters. Produced by Shoot the Company, a long-standing partner of European football’s governing body, the European football governing body created the video to… Continue reading UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans
France Star Mbappé Leads Ambassador Line Up For Hublot Euro 2020 Podcast Series & Model Launch
UEFA Euro 2020 sponsor Hublot launched its tournament activation on 12 May through a dual track campaign based around a limited edition watch launch and the debut of the ‘Hublot Fusion Podcast’ series. The podcast thematic concept is ‘The Values Of Victory’ and it identifies the 12 universal values of victory – solidarity, union,… Continue reading France Star Mbappé Leads Ambassador Line Up For Hublot Euro 2020 Podcast Series & Model Launch
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs. Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
The start of May saw UEFA partner Just Eat kick-off a Euro 2020 pan-Europe campaign and contest that celebrates the art of the knee slide and which offers fans a chance to attend the tournament in person. The activation is led by a set of online films, created in harness with agency Dark Horses,… Continue reading Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
Ian Wright & Eni Aluko Digital Videos Front ITV’s Revived ‘Be Part Of It’ Ad Contest For Free Euro 2020 Airtime
Official UK UEFA Euro 2020 broadcaster ITV has resumed its ‘Be Part Of It’ competition offering brands free primetime tournament airtime to the company which submits the ‘most emotionally engaging ad’. The campaign call-for-entries is spearheaded by a video fronted by ITV football presenter and former England and Arsenal striker Ian Wright which blends… Continue reading Ian Wright & Eni Aluko Digital Videos Front ITV’s Revived ‘Be Part Of It’ Ad Contest For Free Euro 2020 Airtime
TikTok Unveils UEFA Euro 2020 Official Sponsorship Via Soccer Mash-Up Spot
How else could the short form video social platform TikTok leverage the news that it had become an official partner of UEFA Euro 2020 other than a football mashup video on its own platform? The 35-second social spot is a fast edit, action-packed video featuring some of the key moments and greatest Euros stars… Continue reading TikTok Unveils UEFA Euro 2020 Official Sponsorship Via Soccer Mash-Up Spot
