Unibet’s strategy for leveraging UEFA Euro 2016 was a content led, YouTube focused approach in the form of a campaign called #LuckIsNoCoincidence. The intent behind the campaign strategy was to wrong-foot the opposition to achieve a competitive advantage by turning conventional betting marketing on its head While its competitors invested heavily in major… Continue reading Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience
Tag: Euro 2016
Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament. The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot. The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot
‘Where one story ends, another begins’ is the introductory line to Volvo’s goodbye to the greatest Swedish footballer of all time – Zlatan Ibrahamovic. The Swedish auto outfit’s latest spot leveraging interest in the player and in Euro 2016 and promoting its new V90 model pays tribute to the national icon as he bows… Continue reading Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot
Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
After launching its Euro 2016 activity with an ad based on Scots mocking the English, Paddy Power’s tournament campaign notched up its controversial content and assertive stunt activity ahead of the England v Russia game by parking a truck outside Russian embassy with a bold sign saying ‘Chat Shit, Get Banged’. Despite the appalling… Continue reading Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Beats by Dr is once again using athlete ambassador led ads to ambush a major sports event and for Euro 2016 it has re-imagined The Prodigy’s famous ‘Firestarter’ music video by replacing the band with a team of soccer star endorsers in a new spot running under its ‘B Ready’ campaign. The central film… Continue reading Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Late April saw Puma take on official sponsor Adidas and market leader Nike by rolling out the first of the big football footwear campaigns for Euro 2016 with a ‘Play Loud’ spot extending its #ChooseTricks initiative. Promoting the latest edition of its ‘Tricks’ boot range, worn by several of its star player endorsers through… Continue reading Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
The day before Euro 2016 kicks-off, Nike leverages football fever and uses player endorsements to ambush official tournament partner Adidas with the launch of its #SparkBrilliance initiative led by a body swap short film called ‘The Switch’ and a mental training footie app called Pro Genius. At the core of the new campaign is… Continue reading Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Paddy Power launches its Euro 2016 guerrilla campaign with cliché stuffed creative celebrating a team not going to the tournament – Scotland. Featuring the full line-up of Scottish stereotypes (from red wigs and tartan kilts, to Braveheart faces, bagpipes and even the Loch Ness Monster) and famous faces (such as inevitable cameo from The… Continue reading Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016
German FA sponsor Lufthansa’s latest Euro 2016 ‘Everyone’s Fanhansa’ activity plays on the nation’s rivalry with England in the form of a comic commercial that sees two English supporters worried about lederhosen, sauerkraut, oompah bands and football defeats when delays see them switched to a Lufthansa flight. The German airline, a long term partner… Continue reading Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016
Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
Carling teams up with former football stars Paul Ince and Jimmy Bullard for a UK spoof spot that reworks an iconic scene from The Godfather to spearhead its summer ‘Pay Per Inch’ promotion, leverage Euro 2016 excitement and ambush official UEFA beer rival Carlsberg. The initiative’s self-stated objective is to ensure fans maximise their… Continue reading Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
