Inspiring Sports Marketing
18/09/2023
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak >>
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13/07/2023
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) >>
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24/05/2023
WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off
On 15 May, ahead of the 19 May new season start, WNBA rolled out an integrated ‘More Than Game’ tip-off campaign led by a hero spot and a new >>
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05/05/2023
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The >>
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12/04/2023
NBA Broadcast Partner ESPN Launches Anthemic ‘It’s A Beautiful Time For Playoffs’ Spot
ESPN launched a visually-arresting, anthemic spot promoting its NBA programming during the 2023 Playoffs called ‘It’s A Beautiful Time For Playoffs’. An evolution of the sports broadcasting giant’s >>
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16/03/2023
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by >>
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01/03/2023
ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, >>
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08/02/2023
ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin
US sports broadcaster rolled out a new spot in its ongoing, long-running ‘This Is Sports Centre’ series on 3 February titled ‘Seconds’ and starring Olympic gold medalist Sydney McLaughlin >>
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03/02/2023
Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games
To promote the 2023 NFL Pro Bowl, or should that be the ‘NFL Pro Bowl Games by Verizon’ now that the format of the all-star event has changed (again), >>
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