US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
Tag: Equinox
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
