Tag: Equality

Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt

Launched on 15 March, Gatorade recreated its famous 1997  ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging sprint legend Usain Bolt to promote Gatorade Zero.   The homage spot updates the original version starring basketball icon Michael Jordan and USWNT star Mia Hamm… Continue reading Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt

Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC

In late February LaLiga joined forces with the United Nations Alliance of Civilizations (UNAOC) to promote social inclusion, diversity and mutual respect through a campaign called #OneHumanity.   The Spanish football elite league and the United Nations organisation signed a Memorandum of Understanding agreeing to team up to raise public awareness around social responsibility in… Continue reading Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC

Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan

With plenty of product placement for sponsor Red Bull, Chamari Athapaththu, the skipper of the Sri Lanka Women’s Team, fronts a campaign challenging the traditional rules and restrictions which have been imposed on women in Sri Lanka for generations to promote equality, freedom and to encourage more Sir Lankan girls to keep playing sport into… Continue reading Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan

Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport

Nike simultaneously celebrated the power of dance and the enduring strength of black women through a new spot which uses striking choreography to tell a story of birth, connection, roots, protection, recognition and awakening.   The Brazilian-originated campaign, created by agency AKQA SP and Think Eva, is called ‘The Awakening in Dance: An Experience in… Continue reading Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport

Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests

Urging everyone to be part of the change (and part of the protest), Nike and partner agency Wieden + Kennedy, Portland launched a spot called ‘For Once, Don’t Do It’ in response to the protests sweeping the USA following the death of George Floyd after police in Minneapolis kneeled on his neck for almost nine… Continue reading Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests

Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day

At the start of March Great British Racing launched a digital-first equality campaign called #JustJockeys to celebrate International Women’s Day on 8 March.   Great British Racing, the official marketing and promotional body for British Horseracing which aims to grow interest and participation in the sport, aimed to showcasing the talent of women in a… Continue reading Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day

Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança

  The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the scoreboard to call attention to the wage gap.   The initiative emerged from research from the IBGE which found that in Brazil women’s salaries are on… Continue reading Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança

DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance

Creative agency DDB Spain created a platform called #HeroesDeHoy (Heroes of Today) to help fight intolerance and racism and provide users/partners with access to social projects and NGOs that the brands are committed to and can team up to work on directly.   The platform, hubbed at www.losheroesdehoy.com, brings together a coalliotion of organizations and companies… Continue reading DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance

Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination

Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team and also tackles discrimination in football and acknowledges the soccer establishment’s own role in diminishing female football.   The integrated campaign – which includes both brand… Continue reading Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination

Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive

Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans to equality, diversity and inclusion.   As part of Man Utd’s drive to make progress in this area, the club launched a ‘HAT RED’ campaign that… Continue reading Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive

Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot

Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage.   Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot