Inspiring Sports Marketing
Feb 26, 2021
Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan
With plenty of product placement for sponsor Red Bull, Chamari Athapaththu, the skipper of the Sri Lanka Women’s Team, fronts a campaign challenging the traditional rules and restrictions which >>
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Nov 30, 2020
Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport
Nike simultaneously celebrated the power of dance and the enduring strength of black women through a new spot which uses striking choreography to tell a story of birth, connection, >>
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Jun 01, 2020
Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
Urging everyone to be part of the change (and part of the protest), Nike and partner agency Wieden + Kennedy, Portland launched a spot called ‘For Once, Don’t Do >>
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Mar 06, 2020
Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day
At the start of March Great British Racing launched a digital-first equality campaign called #JustJockeys to celebrate International Women’s Day on 8 March. Great British Racing, the official >>
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Dec 19, 2019
Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the >>
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Oct 13, 2019
DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance
Creative agency DDB Spain created a platform called #HeroesDeHoy (Heroes of Today) to help fight intolerance and racism and provide users/partners with access to social projects and NGOs that >>
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Jun 05, 2019
Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team >>
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Apr 22, 2019
Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive
Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans >>
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Feb 01, 2019
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television >>
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Jul 11, 2018
Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
The Swedish sportswear brand devises a blockchain platform that enables same sex couples around the world with ‘Marriage Unblocked’ To combat the fact that same-sex marriages are banned >>
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