Tag Archives: Equality

Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan

Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan

With plenty of product placement for sponsor Red Bull, Chamari Athapaththu, the skipper of the Sri Lanka Women’s Team, fronts a campaign challenging the traditional rules and restrictions which >>
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Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport

Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport

Nike simultaneously celebrated the power of dance and the enduring strength of black women through a new spot which uses striking choreography to tell a story of birth, connection, >>
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Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests

Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests

Urging everyone to be part of the change (and part of the protest), Nike and partner agency Wieden + Kennedy, Portland launched a spot called ‘For Once, Don’t Do >>
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Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day

Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day

At the start of March Great British Racing launched a digital-first equality campaign called #JustJockeys to celebrate International Women’s Day on 8 March.   Great British Racing, the official >>
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Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança

Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança

  The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the >>
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DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance

DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance

Creative agency DDB Spain created a platform called #HeroesDeHoy (Heroes of Today) to help fight intolerance and racism and provide users/partners with access to social projects and NGOs that >>
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Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination

Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination

Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team >>
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Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive

Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive

Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans >>
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Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot

Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot

Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television >>
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Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project

Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project

The Swedish sportswear brand devises a blockchain platform that enables same sex couples around the world with ‘Marriage Unblocked’   To combat the fact that same-sex marriages are banned >>
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