Inspiring Sports Marketing
Jan 14, 2022
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
No Comments
Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
No Comments
Oct 20, 2021
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
No Comments
Jul 13, 2021
ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and >>
No Comments
Apr 26, 2021
‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in >>
No Comments
Mar 26, 2021
Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to >>
No Comments
Mar 22, 2021
WNBA Unveils New Logo, Kit & ‘Count It’ Campaign To Celebrate 25th Anniversary Season
On 15 March the WNBA unveiled a new season campaign called ‘Count It’ which saw the league work with Sylvian Labs and which spanned a new logo, a branded >>
No Comments
Mar 17, 2021
Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt
Launched on 15 March, Gatorade recreated its famous 1997 ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging >>
No Comments
Mar 03, 2021
Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC
In late February LaLiga joined forces with the United Nations Alliance of Civilizations (UNAOC) to promote social inclusion, diversity and mutual respect through a campaign called #OneHumanity. The >>
No Comments
Feb 26, 2021
Sri Lanka’s Women’s Cricket Captain Chamari Athapaththu Challenges Women’s Empowerment Barriers Via #BigGirlsCan
With plenty of product placement for sponsor Red Bull, Chamari Athapaththu, the skipper of the Sri Lanka Women’s Team, fronts a campaign challenging the traditional rules and restrictions which >>
No Comments
