

Feb 28, 2022
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
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Oct 20, 2021
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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Apr 26, 2021
‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in >>
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Mar 26, 2021
Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to >>
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Mar 22, 2021
WNBA Unveils New Logo, Kit & ‘Count It’ Campaign To Celebrate 25th Anniversary Season
On 15 March the WNBA unveiled a new season campaign called ‘Count It’ which saw the league work with Sylvian Labs and which spanned a new logo, a branded >>
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