Tag Archives: Equality

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’ Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
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Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
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Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse

ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse

After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and >>
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‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football ‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football

‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football

Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in >>
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Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality

Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality

The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to >>
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