Inspiring Sports Marketing
May 24, 2022
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
No Comments
May 20, 2022
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
No Comments
Feb 28, 2022
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
No Comments
Jan 14, 2022
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
No Comments
Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
No Comments
Oct 20, 2021
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
No Comments
Jul 13, 2021
ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and >>
No Comments
Apr 26, 2021
‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in >>
No Comments
Mar 26, 2021
Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to >>
No Comments
Mar 22, 2021
WNBA Unveils New Logo, Kit & ‘Count It’ Campaign To Celebrate 25th Anniversary Season
On 15 March the WNBA unveiled a new season campaign called ‘Count It’ which saw the league work with Sylvian Labs and which spanned a new logo, a branded >>
No Comments
