Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked

Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink.   The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked