Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series

US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge.   The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series

Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final

A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign for ‘Call of Duty: Warzone – Operation Monarch’.   Eduardo Camavinga, Frederico Valverde and Vinicius Jr went after Godzilla and Kong when they took part in a challenge within ‘Operation… Continue reading Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final

Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called LaMelO’s (which comes, of course, with MarshLaMelOs).   The Disney-owned streaming service’s commercial promotes the latest iteration of the ‘Hulu + Live TV’ offering’s 75+ channels… Continue reading Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot

In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football Is Open’ which promoted the online streaming service’s new Thursday Night Football rights which will see it stream exclusive live weekly football from the start of… Continue reading Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot

MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series

In mid-January the combat sports specialist streaming platform MMA TV launched a trailer for a new mixed martial arts talent search series called ‘Find A Star’.   The show’s first episode will air on 24 January and the series was conceived by MMA TV Founder and CEO Siju Roseje and will follow the progress of… Continue reading MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series

BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics

Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage.   ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics

ESPN Cooks Up A Sizzling Spice Blend To Heat Up ‘Postseasoning’ Football

NFL and college football broadcast partner ESPN’s ‘Postseasoning’ initiative set out to cook up some marketing that matches the intensity of playoff games and so the Disney owned sports broadcaster offered football fans watching games on TV something to elevate their game food in the form of a special spice brand called ‘Postseasoning’.   With… Continue reading ESPN Cooks Up A Sizzling Spice Blend To Heat Up ‘Postseasoning’ Football

Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game

Leveraging spiking interest in chess surrounding the current World Chess (commonly referred to by its French acronym FIDE)’s world title tournament between reigning champion Magnus Carlsen and Russian challenger Ian Nepomniachtchi, gaming giant Activation Blizzard teamed up with former champion Garry Kasparov to promote its cerebral digital card game Hearthstone.   The campaign is led… Continue reading Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game

ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return of the sports broadcaster’s famous theme song.   Marking the Disney-owned channel’s decision to bring back Bob Christianson’s iconic NHL theme tune after 17 years, music… Continue reading ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup

On 30 September NFL primary partner Pepsi teased its Super Bowl 56 Halftime Show through a social reveal unveiling a West Coast hip hop gig for a game played in the Los Angeles area which splits the spotlight five way featuring performances from Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar.  … Continue reading Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup

NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady

To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event.   ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady

Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart

Broadcast rights partner Star Sports again teamed up with former India skipper and cricket icon MS Dhoni to promote the restart of the IPL 2021.   The campaign, which is led by a hero film called ‘Rockstar’, was conceptualised by the in-house team at The Walt Disney Company owned Asian media giant The comic creative… Continue reading Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart