Inspiring Sports Marketing
May 27, 2022
Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final
A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign >>
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May 09, 2022
Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal
The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called >>
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Feb 24, 2022
Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot
In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football >>
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Jan 31, 2022
MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series
In mid-January the combat sports specialist streaming platform MMA TV launched a trailer for a new mixed martial arts talent search series called ‘Find A Star’. The show’s >>
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Jan 27, 2022
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a >>
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Jan 12, 2022
ESPN Cooks Up A Sizzling Spice Blend To Heat Up ‘Postseasoning’ Football
NFL and college football broadcast partner ESPN’s ‘Postseasoning’ initiative set out to cook up some marketing that matches the intensity of playoff games and so the Disney owned sports >>
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Dec 07, 2021
Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game
Leveraging spiking interest in chess surrounding the current World Chess (commonly referred to by its French acronym FIDE)’s world title tournament between reigning champion Magnus Carlsen and Russian challenger >>
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Oct 21, 2021
ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary
As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return >>
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Oct 04, 2021
NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an >>
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