Tag: Entertainment/Leisure

Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024

With 100 days to go before Paris 2024, the US Olympic & Paralympic Committee (USOPC) unveiled a new Games’ marketing strategy highlighting athlete diversity and personality to appeal to younger fans through a Team USA ‘One For All’ brand platform. Developed and created with agency W+K New York (along with Team USA Studio), the campaign… Continue reading Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024

FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)

If you are a pet owner who wants to go to the gym, but don’t want to leave your dog at home then Gymbox has a solution – ‘Gymbark’. The London based chain of health clubs introduced Gymbarx as ‘a dog-only fitness class for members’ canine friends to attend while their owners hit the treadmill… Continue reading Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)

Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign

Rolling out from 25 March, hyping the 2024 season’s official 28 March ‘Opening Day’, Major League Baseball’s (MLB) annual new season marketing burst was spearheaded by a hero spot starring award-winning actor and baseball super fan Bryan Cranston. Last season, it was Cranston who helped introduce rule changes – including the pitch clock – and… Continue reading Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign

Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)

Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)

AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo

Riyadh Season, part of Saudi Arabia’s General Authority for Entertainment (GEA), rolled out its latest big fight promotional campaign in early March called ‘Knockout Chaos’ which features former World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion Francis Ngannou and promotes the cross-code brawl between the two scheduled for 8 March at the Kingdom… Continue reading Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo

Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Cricket Ball Comet Launches ICC Men’s T20 World Cup 2024 ‘Out Of This World’ Campaign

Late February saw the International Cricket Council (ICC) launch its Out of This World’ promotional campaign for June’s Men’s T20 World Cup. Premiering on 21 February to mark 100 days before the first ball is bowled, ‘Out Of This World’ seeks to both drive awareness and boost ticket sales for the tournament which will be… Continue reading Cricket Ball Comet Launches ICC Men’s T20 World Cup 2024 ‘Out Of This World’ Campaign

‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP

On 11 February, the NFL debuted its own Super Bowl LVIII campaign called ‘Born To Play‘ which was developed as ‘a powerful ode to the diverse and inclusive spirit of the international game of football’. The two-minute Big Game commercial, which was teased online ahead of the game and then debuted in full on air… Continue reading NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP