Rocky Balboa Reprises Iconic Running Scene In Ladbrokes’ ‘We Play Together’ Campaign

The Entain PLC owned Ladbrokes reprised the iconic running scene from Silvester Stallone’s iconic Rocky movie for a flagship spot in its ‘We Play Together’ campaign.   The ad, created in harness with agency Neverland, replaces the film’s every Philadelphian extras with a cast of modern characters relating to the various aspects of the company’s… Continue reading Rocky Balboa Reprises Iconic Running Scene In Ladbrokes’ ‘We Play Together’ Campaign

Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’

Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the McLaren Racing based around offering customers’ ‘Access All Areas’ to the Formula One (F1) team.   Developed by SNAP London, the TV campaign and online content… Continue reading Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’