Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’

The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’.   Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’