July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
Tag: England Football
England Football & Goal Click Launch Powerful Disability Football Photography Series
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series in collaboration with Goal Click which told stories of disability football in England through the eyes and words of those involved. Goal Click is a non-profit organisation which… Continue reading England Football & Goal Click Launch Powerful Disability Football Photography Series
New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
England Football, The Football’s Association’s national team sub-brand, rolled out a new episode in its ongoing ‘This Is Football’ series starring England Cerebral Palsy star Liam Irons and young grassroots player Dylan to champion the 2022 IFCPF Cerebral Palsy World Cup (which is taking part in Barcelona between 27 April and 16 May). The spot… Continue reading New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch. The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
Early February saw England Men’s Team Manager Gareth Southgate visit pupils at Torriano Primary School in Camden (London) to launch the latest additions to the ‘Pokémon Futsal’ programme and leverage its partnership with Team England and The Football Association (The FA). Southgate teamed up with a group of leading FA coaches to host a… Continue reading Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and in response ITV released a print and social message of support for the side. Working with agency Uncommon, the tournament’s UK official co-broadcaster turned the… Continue reading ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
The Football Association (The FA) teamed up with rapper Wretch 32 to reveal its three lions squad for UEFA Euro 2020 through an empowering music video style online anthem ad. England Football worked with Riff Raff Films and Director Keane Pearce Shaw to announce the final squad through a film featuring the North-London rapper… Continue reading England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
FA Partner Deliveroo Leverages Euro 2020 With ‘England Til We Dine’ By Pablo London
The first week of June saw England Football sponsor Deliveroo launch a fresh football and food campaign celebrating the delivery brand’s official sponsorship of England teams and fan loyalty whilst showcasing its global cuisine offering. Developed in harness with agency Pablo London, the campaign is based on the insight that whilst England football fans… Continue reading FA Partner Deliveroo Leverages Euro 2020 With ‘England Til We Dine’ By Pablo London
In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
On 24 May, leveraging the climax of the UK football season and ahead of the late running UEFA Euro 2020, The FA, SFA, WFA and IFA partner BT launched a new football team, called ‘Hope United’, to front a new campaign tackling online hate. Rolled out in the build-up to the rescheduled Euro 2020… Continue reading In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs. Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
