Inspiring Sports Marketing
Aug 11, 2022
M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including >>
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Aug 04, 2022
Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition >>
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Aug 02, 2022
Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not >>
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Aug 01, 2022
Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home >>
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Jul 28, 2022
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, >>
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Jul 26, 2022
M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’
M&S Food leveraged its multi-year ‘Eat Well, Play Well’ activation with the four UK ‘home nation’ football associations via a content campaign staring a trio of England Football Lionesses >>
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Jul 22, 2022
Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building >>
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Jul 19, 2022
PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the >>
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Jul 13, 2022
Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a >>
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Jul 12, 2022
England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve >>
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