Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series

Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years.   ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series

PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France).   The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’.   The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

Tiger Woods’ The Masters Returns Leveraged By Nike Via ScHoolboy Q Narrated Spot

25 years after his first triumph at Augusta National, Tiger Woods returned to The Masters 2022 and Nike leveraged spiking interest around the player and the tournament through a digital-first campaign which showcases the golfer’s quarter century Masters journey and is narrated by rapper ScHoolboy Q.   The 60-second commercial champions Woods’ return: which came 13… Continue reading Tiger Woods’ The Masters Returns Leveraged By Nike Via ScHoolboy Q Narrated Spot

Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal Pay Day (24 March).   The campaign spans film, radio and print ads, PR and activation and was spearheaded by a hero spot which uses athletes… Continue reading Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron

Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign.   The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron

Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team

US breakfast quick service chain Denny’s leveraged the change in college athletic ambassador deals in September and signed four offensive linemen to Name, Image and Likeness (NIL) deals to form ‘The All-Pancaker Team’.   The campaign, whose title is a play on the football term ‘pancake block’ which is a block that leaves a defensive… Continue reading Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team

Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign

Ahead Of Tokyo 2020, financial services giant and global International Paralympic Committee (IPC) partner Citi rolled out a social media campaign to promote the tie-up and champion members of its Team Citi athlete ambassadors and change public perception of people with disabilities.   Created by agency Publicis North America, the campaign focuses on individual members of the… Continue reading Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign

Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game

The latest epic and vibrant spot in Nike’s recently launched ‘Play New’ platform is called ‘The Land Of New Football’ and imagines a utopian footballing world of tolerance, diversity and inclusion.   Leveraging spiking football fever around UEFA Euro 2020 and created by long-time agency partner Wieden + Kennedy, the creative sees the sportswear giant… Continue reading Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game

AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation

Mid-March saw Australian insurance provider AAMI launch a season-long integrated campaign leveraging its upgraded rights as a major partner of the AFL fronted by a pair of AFL athlete ambassadors Trent Cotchin and Marcus Bontempelli.   The multi-channel campaign, running under the brand’s umbrella ‘AAMI DOES’ marketing platform, spans national television commercials supported by Out… Continue reading AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation

Exeter Chiefs Trio Surprise Children’s Hospice Families With A Video Story-Telling Session

Mid-March saw Exeter Chiefs trio Joe Simmonds, Jack Maunder and Tom O’Flaherty surprise the families of patients of the Children’s Hospice South West with an evening story-time session from Maunder’s own book.   The players surprised the families via Zoom to read bedtime stories to children with life-limiting conditions (and their families) who are being… Continue reading Exeter Chiefs Trio Surprise Children’s Hospice Families With A Video Story-Telling Session

Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign

A New Year, health-focused, motivational campaign by Bodyarmor Lyte ion the USA is fronted by NBA super star James Harden and singer/songwriter Carrie Underwood.   Launched at the start of 2021, the campaign spans national broadcast, digital and social and promotes the product’s no added sugar, natural sweetener and only 20 calories product benefits.  … Continue reading Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign