Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Tag: Endorser
Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign
FootJoy launched an integrated, global brand campaign titled ‘Feel the Joy’ campaign spearhead by a launch spot titled ‘Pin Hunters’ which sees PGA Tour stars Will Zalatoris and Sahith Theegala face off in a Wild West, high noon style shootout with irons instead of pistols. View this post on Instagram A post shared… Continue reading Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign
Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and personal sponsors activated around the 20-year-old’s victory. After winning a titanic struggle with Djokovic on 16 July and lifting his second Grand Slam, a range… Continue reading Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic campaign promoting a new product – the Coors Light Bear Created by agency Mischief, the campaign revolves around an anchor ad in which the multiple… Continue reading Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Adidas further extended its global ‘I’m Possible’ initiative in the Middle East by building a striking glow in the dark basketball court 250 metres above Dubai complete with an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi. The ambient, outdoor initiative, created in harness with agency Havas Middle East, was constructed with hundreds… Continue reading Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Adidas ‘Runner 321’ Boston Marathon Campaign Champions Neurodivergent Athlete Inclusion
Adidas rolled out a Boston Marathon linked campaign called ‘Runner321‘ in late March pushing for neurodivergent athlete inclusion and championing sports authorities to make room for Down’s syndrome athletes in their sports. The initiative calls for races to permanently reserve the bib number 321 for neurodivergent runners in a nod to Trisomy 21: a… Continue reading Adidas ‘Runner 321’ Boston Marathon Campaign Champions Neurodivergent Athlete Inclusion
O2 Signs Shopworker, Employee & Fighter Shannon Ryan As New Ambassador In First Boxing Sponsorship
UK mobile telco O2 unveiled its first ever boxing sponsorship deal by teaming up with Watford-born boxer Shannon Ryan and then releasing a partnership film on 25 March introducing the latest addition to its sports sponsorship stable. Ryan, who recently signed with Anthony Joshua’s 258 management boxing agency, will make her professional debut in O2-branded… Continue reading O2 Signs Shopworker, Employee & Fighter Shannon Ryan As New Ambassador In First Boxing Sponsorship
Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker. The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the partnership through a campaign based around a customised hoodie featuring the ‘234’ international dialling code for Nigeria – his family’s homeland. The Meta-owned social app,… Continue reading WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
