Inspiring Sports Marketing
27/09/2021
Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV
DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service >>
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14/05/2020
Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
In the late 1980s and through the 1990s, Michael Jordan dominated not only US sport but also US advertising – the Chicago Bulls number 23 endorsed brands as diverse >>
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06/06/2019
FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
A Women’s World Cup campaign from FIFA partner Qatar Airways revolves around taking fans from all over the globe to France 2019 in style and comfort. The multi-channel >>
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20/09/2018
Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
US racing series Nascar launched a new campaign ahead of its playoff run that aims to take fans down onto the track for a close up experience of all >>
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01/06/2018
Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. A sense of universal excitement and anticipation sits at the heart >>
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19/04/2017
Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together >>
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25/08/2016
USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
US Open property owner the United States Tennis Association’s (USTA) multi-platform campaign promoting the 2016 tournament asks fans the question ‘You In?’ No one, of course, wants to >>
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