DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service provider. Created from an idea by agency Critical Mass, ‘Serving Up Justice: Featuring Serena Williams & Wonder Woman’ is an illustrated adventure comic book from… Continue reading Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV
Tag: Emoji
Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
In the late 1980s and through the 1990s, Michael Jordan dominated not only US sport but also US advertising – the Chicago Bulls number 23 endorsed brands as diverse as Coca-Cola, Chevrolet, Hanes, McDonald’s and Wheaties, as well as the two companies he became almost synonymous with in Nike and Gatorade. Gatorade launched its… Continue reading Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
A Women’s World Cup campaign from FIFA partner Qatar Airways revolves around taking fans from all over the globe to France 2019 in style and comfort. The multi-channel activation, developed by agency 180 Kingsday, is called ‘Our Newest Destination’ The initiative is spearheaded by a whimsical 60-second television commercial aimed at connecting people… Continue reading FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
US racing series Nascar launched a new campaign ahead of its playoff run that aims to take fans down onto the track for a close up experience of all the race day excitement. Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the… Continue reading Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’. Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together – the Official Charity of the Year for the 2017 Virgin Money London Marathon. Heads Together aims to use its race status to make this… Continue reading Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
US Open property owner the United States Tennis Association’s (USTA) multi-platform campaign promoting the 2016 tournament asks fans the question ‘You In?’ No one, of course, wants to be ‘out’ and that’s one key insight around which agency McGarry Bowen Chicago developed the promotional initiative that aims to drive awareness, excitement and ticket sales.… Continue reading USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
