January saw outdoor wear brand The North Face launch a 60-second film based on the fact that its logo is ever present on the back of its garment which it claims illustrates how the brand ‘Always Has Your Back’. The objective is to establish and reinforce The North Face’s core positioning as an active,… Continue reading The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
Tag: EMEA
Nike Kids Launches ‘Gym Ready, Pitch Ready’ Back-To-School Campaign Features Virgil Van Dijk & Family
Running under Nike’s ongoing ‘Never Stop Playing’ platform, the sportswear behemoth’s children subdivision rolled out a back-to-school campaign in mid-August fronted by athlete ambassador Virgil van Dijk and featuring a fulsome does of back garden family football fun. Working with agency Soursop, production outfit Kode and Director India Rose Harris, this Nike Kids campaign… Continue reading Nike Kids Launches ‘Gym Ready, Pitch Ready’ Back-To-School Campaign Features Virgil Van Dijk & Family
ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
An international athlete/brand values-based campaign from sportswear brand ASICS running in print across EMEA under the title ‘Pledge To Athletes’ leveraged spiking tennis fever around The Championships, Wimbledon through a simple, yet powerful copy-led spot which reinforced the brand’s core values. Created in harness with agency Neil A Dawson & Company and rolling out… Continue reading ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
The World Health Organisation (WHO)’s World Mental Health Day, 10 October, was particularly poignant this year due to the stresses and pressures of the Covid-19 pandemic and this led to an increased number of brands rolling out initiatives aimed to raising awareness, boosting funds and supporting those with conditions like anxiety and depression and the… Continue reading ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
ASICS Expands #IMoveMe Brand Platform Via New EMEA 1000-Piece Digital Storytelling Campaign
Mid March saw sportswear brand ASICS launch a fresh phase of its ‘I Move Me’ brand platform across EMEA through an integrated campaign spearheaded by digital storytelling to connect to its core audience of runners, performance athletes and to inspire the next new generation of ‘movers’ to join the brand. The work, which will… Continue reading ASICS Expands #IMoveMe Brand Platform Via New EMEA 1000-Piece Digital Storytelling Campaign
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
