A tennis-themed March 2024 ‘Be The Change, Stay Yourself’ campaign in Poland from Porsche promoting its all-electric Porsche Macan model was fronted by athlete ambassador Iga Świątek themed around change and transformation. Timed to leverage spiking tennis interest around the 2024 Indian Wells tournament (which runs from 3 to 17 March and is now officially… Continue reading Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV
Tag: Electric
Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Škoda Auto, which has been a primary partner of the Tour De France since 2004, leveraged its rights around the 2021 tour via a multi-strand activation programme running under the title ‘The beautiful circus: You have to love it. We do’ which emphasises the fact that it takes passion to compete in such a demanding… Continue reading Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand. The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’
Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
A new global campaign called ‘Change. Accelerated’ launched ahead of the opening race of Formula E’s seventh season and focuses on the rights owner’s role in accelerating change on and off the track. The electric-racing series targets a new digital audience of young, socially conscious sports fans through this digital-first campaign which will roll out and… Continue reading Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign
An emotional New Year mother-and-son style spot from Renault seeks to put the auto brand’s Formula 1 technology within everyone’s reach in a campaign built around the relationship between F1 and E-Tech – ‘Hybrid Tech Born in F1’ – to promote its new range of electric and hybrid vehicles. Developed by agency Publicis Conseil… Continue reading Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign
