Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament.   Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic

Getafe CF has long been known by its abbreviated nickname ‘el Geta’, but at the start of October the Spanish LaLiga club launched a community initiative based around a symbolic name-change which asks fans to switch to using the second part of its name – ‘FE CF’. Why? Because ‘fe’ is Spanish for ‘faith’ and… Continue reading Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic