EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022.   The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche.   Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle.   The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

DU’s Spring Online Amplified By Carphone&CrossCountry

Carphone Warehouse, sponsor of Digital Unite’s ‘Spring Online’ digital exclusion campaign aimed at helping older people use the web and digital technologies, launched its week-long campaign via an event at its Westfield store that saw tech savvy staff use their digital skills to help older members of the local community.   Live, in-person advice and… Continue reading DU’s Spring Online Amplified By Carphone&CrossCountry