Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign

In early September Arsenal Women unveiled a fresh partnership with AI innovator ABBYY and promoted the new digital-first Game Changers campaign.   Unveiled on 7 September, Arsenal announced intelligent automation company ABBYY as the ‘Official Intelligent Automation Partner of Arsenal Women’ in a multi-year partnership which will see the club and company work together to… Continue reading Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign

NBA Basketball School Launches In Australia With Now We Collide Campaign

The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball.   The course itself was developed by the NBA’s own Elite… Continue reading NBA Basketball School Launches In Australia With Now We Collide Campaign

Massey University Launches New ‘Massey Sport’ Brand Identity & Story For Academy Of Sport

Massey University teamed up with creative agency Federation and media agency Rocket to create a fresh brand identity and new brand story for the educational institution’s Academy Of Sport with a campaign simply called ‘Sport Massey’.   The academic brand refresh and linked promotional campaign was built around the aim of reflecting what student athletes… Continue reading Massey University Launches New ‘Massey Sport’ Brand Identity & Story For Academy Of Sport

FIFA EdTech Partner Byju’s Leverages Qatar 2022 Via ‘Someday’ Fan Dream & Messi Video Series Activation

Byju’s, an official partner of the 2022 FIFA Men’s World Cup in Qatar, activated its tie-up through a campaign called ‘Someday’ which features Indian football fans hoping that the nation eventually makes it onto the global soccer stage.   ‘Someday’, which was conceptualised by the brand’s in-house team, was spearheaded by a hero spot offering… Continue reading FIFA EdTech Partner Byju’s Leverages Qatar 2022 Via ‘Someday’ Fan Dream & Messi Video Series Activation

London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop

The London Lions, a British professional basketball team based in Stratford (East London) and who compete in the British Basketball League, partnered with French based football team Red Star FC’s Youth Academy for a cross channel jersey design workshop carried out with Hard in the Paint Founder Jermaine Bates.   The alliance between the London… Continue reading London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop

Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology.   Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

LingoAce, the Chinese learning platform targeting young students, teamed up with former NBA star Jeremy Lin to front a new multi-channel, global campaign to promote learning Chinese and invite patents to encourage their children to learn Chinese.   The online learning platform partnered with agency F5 and production studio Golden LA to create and execute… Continue reading Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science.   The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials

The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials

BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning.   The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon.   Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’.   The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection