To leverage football fever across the country as the Ecuador national team compete at Qatar 2022, home electronics retailer Pycca linked up with creative agency MullenLowe Delta at the start of December for a print and social media, graphic led campaign called ‘Think Soccer, Live Soccer’. The inventive, yet simple execution is part of… Continue reading Ecuador’s Pycca Store Leverages Qatar 2022 Via ‘Think Soccer Live Soccer’ Campaign
Tag: Ecuador
Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
An interesting student campaign called ‘The Real Player Mode’ published in Colombia, Ecuador and Peru in September 2022 was developed for fast rising sportswear brand Gymshark and sought to build the brand’s links with and connections to some of the world’s 3 billion gamers – many of whom love sports video games, but don’t actually… Continue reading Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
In Ecuador (as is the case across Latin America), salt has bad luck connotations, so when Cris-Sal was prevented from sponsoring the national football team because of the traditional superstitions around its product, the brand turned to cheering for the country’s rivals to send the bad luck the way of the team’s opponents during FIFA… Continue reading Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in sport by staging a football match with a twist – there were no players. The bank worked with its Quito based football club partner and… Continue reading ‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes
A campaign called ‘The Stand(Out) from leading Ecuadorian beer Pilsener sets out to achieve what seems impossible during the pandemic – taking fans to see their favourite footballers live. Football in Ecuador, like in so many nations around the world, is being played behind closed doors due to the Covid-19 restrictions. But this… Continue reading Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes
