Indian fashion e-commerce company Myntra teamed up with cricket icon and former national team captain cricketer Virat Kohli to front an April campaign called ‘Be Extraordinary Everyday’ highlighting its online catalogue The campaign aims to drives home the message that ecommerce fashion and lifestyle platform Myntra offers a wide array of stylish designer clothing,… Continue reading Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’
Tag: Ecommerce
Wish Leverages Leeds United Partnership Via Campaign Spotlighting Iconic Elland Road Stadium
Leeds United Football Club (LUFC) partner Wish, the US based eCommerce shopping platform, celebrated its sponsorship of the Premier League club through a player fronted campaign honouring its famous Elland Road. The stadium focused campaign, created with agency Whale Amsterdam, positions the club’s famous ground as its ‘12th Man’ and describes it as the… Continue reading Wish Leverages Leeds United Partnership Via Campaign Spotlighting Iconic Elland Road Stadium
Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this year’s Big Game. The Super Bowl marketing push, which leverages what has become the ‘biggest avocado occasion of the year’, sees the USA’s number one… Continue reading Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Following in the footsteps of last year’s holiday campaign, DICK’s Sporting again teamed up with agency Anomaly NY to bring back the loveable holiday present animated characters who appeared in the 2019 festive ‘The New Kid‘ commercial. The 2020 version sees the same group escapes from a DICK’S Sporting Goods Distribution Centre, commandeer a delivery truck, and… Continue reading DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign
Late October saw Budweiser activate its sponsorship of the National Women’s Soccer League (NWSL) in the USA with a campaign called ‘Future Official: It’s Worth Watching’ which challenges other brands to become future sponsors. This partner drive to bring new brand sponsors on board follows the beer brand’s post-World Cup #WontStopWatching campaign which sought… Continue reading Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign
DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves. The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Mid September saw Lululemon launch its first ever men’s campaign, called ‘Strength To Be’, which aims to challenge traditional perceptions of masculinity. The Canadian active wear brand’s new global campaign explores Lululemon’s philosophy of ‘mindful living’ and challenges perceptions of ‘masculinity’ and explores alternative, modern perceptions of ‘strength’. It is built around the stories… Continue reading Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’. The creative concept, developed in harness with Ogilvy Bangalore and the digital and social specialist What’s Your Problem (WYP), revolves around this imaginary small town team as its struggles to overcome… Continue reading Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
