Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan

The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan

MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic

Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April.   Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’.   PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation.   Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles

On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – principally glass beer bottles.   To celebrate the first Dutch Grand Prix since 1985 (held on 5 September), Heineken collaborated with Dutch designer Piet Boon to… Continue reading Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles

Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey

A new eco-led campaign from Adidas, launched on 17 August, saw the German sportswear giant debut the new All Blacks / Black Fearns rugby kit in partnership with environmental organisation Parley.   The initiative was based on insight that while the famous black jersey is a symbol of pride for New Zealanders, there’s one thing… Continue reading Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey

Adidas/Stella McCartney Tennis Collection Sees Wimbledon Whites Go Green

The last week of June saw a new tennis collection launch from adidas by Stella McCartney Tennis collection created through innovative, eco-friendly Dope Dye Technology methods which saw the pieces created from recycled ocean plastic waste.   The 17-piece collection, which will debut on court at Wimbledon 2019 (which runs from 1 to 14 July),… Continue reading Adidas/Stella McCartney Tennis Collection Sees Wimbledon Whites Go Green

WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation

The World Surf League (WSL), in partnership with the Surfrider Foundation, has launched a new global cause campaign – #StopTrashingOurWaves – that aims to inspire, educate and empower surf fans and ocean lovers by raising awareness of ocean ecology and addressing critical environmental issues as they apply to the WSL Championship Tour and to Big… Continue reading WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation

Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative

Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience   The telco teamed up with rights holder Vision N and content agency Wavemaker for a CSR initiative in Cornish during a mid August weekend based around three festival ‘beach cleans’.   The objective behind the initiative… Continue reading Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative

Nissan UEFA Final Fest Eco Games Power Cup To Ground

Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200.   This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground

P&G Partners London Mayor For Olympic Capital Clean Up

A quick vacuum before the in-laws come to stay is one thing, but what do you do when the entire world comes to your place to watch The Olympics?   A three month deep clean!   The Mayor of London Boris Johnson joins forces with Olympic Games Worldwide Partner Procter & Gamble for the P&G… Continue reading P&G Partners London Mayor For Olympic Capital Clean Up

Ecover Sponsor WWF’s Blue Mile Aquatic Challenge

The Blue Mile campaign is an international WWF initiative aimed at raising awareness of the pollution and degradation of the world’s waterways. Environmentally friendly household products brand Ecover has signed on as the principle sponsor of the 2011 initiative. The campaign’s objective is to raise funds to protect waterways through a series of aquatic challenge… Continue reading Ecover Sponsor WWF’s Blue Mile Aquatic Challenge