Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Tag: ECB
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner of England Cricket through an integrated marketing programme which included a partnership with broadcaster Sky Sports. Earlier in May, Laithwaites and the England and Wales… Continue reading Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
Ahead of the 2023 Ashes summer, England and Wales Cricket Board (ECB) sponsor LV= Insurance leveraged its tie-up to begin the hype ahead of the Australia series through a ‘Village Vs Pro: Ashes Edition’ campaign developed with ‘The Cricket District’. The content led initiative saw the Jack and Toby from village cricket social media… Continue reading ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
The last week of September 2022 saw The England & Wales Cricket Board (ECB) launch a joint campaign – it’s first running across both men’s and women’s England Cricket – to promote the ballot and ticket sales for the 2023 summer season which is spearheaded by an Ashes series for both teams. The ‘Ashes,… Continue reading ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
July saw the England & Wales Cricket Board (ECB) continue to celebrate a major year for women’s cricket through an integrated brand platform and marketing campaign called ‘We Got Game’. The multi-stranded initiative sets out to help young women and girls access the game and thus to discover and support a new generation of female… Continue reading ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket
The England and Wales Cricket Board (ECB) worked with broadcast partner Sky Sports and London local authority Lambeth Council to renovate a playground on the Mawbey Brough Estate to install a permanent Dynamos Cricket Intro wicket and bring to life the governing body’s ‘Dynamos Cricket Intros’ initiative. Summer 2022 saw the ECB enter the… Continue reading Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket
ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign called ‘Disruption By Design’. The fresh collection, designed by Castore in collaboration with a team England cricket stars – including Joe Root and Jos Buttler… Continue reading Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season
In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the start of the new season and to mark what it trumpets as the world’s longest-running professional domestic Twenty20 competition turning 20 years old. Created in… Continue reading ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season
‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
The Hundred unveiled a new partnership with the LEGO Group and lead tournament broadcaster Sky Sports ahead of the competition’s inaugural 21 July start through an online film featuring cricket legends and current Sky hosts Andrew Flintoff and Ebony Rainford-Brent alongside star players who will appear in The Hundred such as Ben Stokes, Heather Knight,… Continue reading ‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
