A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals. The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
Tag: EA Sport FIFA
EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe. Each film in the series explores the role football has played in each player’s upbringing and how the game has… Continue reading EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
To celebrate the return of the UEFA Champions league (UCL) after its pandemic hiatus, KFC teamed up with EA Sports FIFA and Paris-Saint-Germain (PSG) to lay down a challenge to football fan gamers called ‘Le Match Avant Le Match / The Game Before The Game’. The campaign ran from 5 August through the 12… Continue reading KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
