While the appearances from Leona Lewis and a couple of Spice Girls may have ensured that the Dreamworks movie ‘Mr Peabody & Sherman’ sponsorship of London’s 2013 Regent Street Christmas Lights grabbed the PR limelight, arguably more innovative and multi-channel festive city light sponsorship campaign can be found in Brighton in the form… Continue reading Grolsch Green Light District Brighton City Light Takeover
Tag: DreamWorks
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
