Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. The musician’s high-performance workout gear is fairly minimalist in design, black in colour and functional in approach and includes shorts, jerseys and headbands (with engineered-knit… Continue reading Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Tag: Drake
Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Gatorade teamed up with athlete ambassador and US Olympic artistic gymnast Sunisa ‘Suni’ for the latest episode in its #FuelTomorrow campaign with a commercial called ‘Make Your Own Footsteps With Suni Lee’. Built around the idea that role models create their own paths and created in harness with agency TBWA\Chiat\Day, the spot dropped on… Continue reading Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
The video for Drake’s latest single ‘Laugh Now Cry Later’, filmed at Nike’s Beaverton campus, is essentially a glorified Nike commercial and speculation is rife that it has rolled out ahead of a long-rumoured official show/range collaboration between the sportswear behemoth and music maestro. The five-minute spot saw Drake take over Nike’s global headquarters… Continue reading Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
Toronto Raptors ‘We The North’ Embraces Difference
In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite the nation’s basketball fans by reversing long held perceptions and shattering myths about the franchise’s supposed (non-US) lack of status and validity. Long mocked by… Continue reading Toronto Raptors ‘We The North’ Embraces Difference
