Inspiring Sports Marketing
05/08/2022
Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. >>
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01/07/2022
Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Gatorade teamed up with athlete ambassador and US Olympic artistic gymnast Sunisa ‘Suni’ for the latest episode in its #FuelTomorrow campaign with a commercial called ‘Make Your Own Footsteps >>
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08/04/2022
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs >>
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17/08/2020
Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
The video for Drake’s latest single ‘Laugh Now Cry Later’, filmed at Nike’s Beaverton campus, is essentially a glorified Nike commercial and speculation is rife that it has rolled >>
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24/04/2014
Toronto Raptors ‘We The North’ Embraces Difference
In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite >>
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