Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans to equality, diversity and inclusion. As part of Man Utd’s drive to make progress in this area, the club launched a ‘HAT RED’ campaign that… Continue reading Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive
Tag: Diversity
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan
US insurance heavyweight and New Zealand Rugby Union shirt sponsor AIG has activated its All Blacks and Black Ferns partnerships for a new values-based, anti-discrimination campaign in Japan. Part of its umbrella ‘Diversity Is Strength’ initiative, AIG continues its campaign to call out discrimination and prejudice of any form with a new campaign and… Continue reading AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan
Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive
Mid January saw Barclays, the official banking partner of the Premier League launch a new diversity and inclusion football campaign called ‘Game Changing’ fronted by Frank Lampard. The initiative kick-off with the former Chelsea and England player – who remains the Premier League’s highest scoring midfielder of all time – discussing ‘game changers’ on… Continue reading Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive
CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of the country’s biggest diversity campaigns with the single largest investment in women’s sport in Australia The initiative reflects the bank’s belief ‘that cricket is a… Continue reading CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
NatWest has further extended its long running association with cricket by becoming a principal partner of the England And Wales cricket Board (ECB) and is celebrating its latest alliance in the sport with a campaign focused on diversity called ‘Cricket Has No Boundaries’. The RBS owned bank, which believes that ‘pride’ is now returning… Continue reading NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam
Following in the footsteps of its award winning Valentine’s Day campaign in 2015, the Ad Council continue its commercial series celebrating inclusiveness and diversity by unveiled a new 14 February ‘Fans Of Love – Love Has No Labels’ spot which was filmed at the NFL Pro Bowl. The Ad Council (a US non-profit that produces, distributes,… Continue reading Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam
Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Cricket Australia has begun activating ahead of its summer cricket season with the launch of a campaign positioning its diverse fan base as the real Australian team. The underlying message is simple – inspiration and unity through a shared love of cricket. The initiative, aimed primarily at driving ticket sales and generating excitement… Continue reading Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity. Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Britvic has unveiled its integrated, multi-phase Wimbledon marketing campaign for the tournament’s long-standing squash sponsor brand Robinsons squash through a TV ad, outdoor and in-store work and an alliance with Britain’s Got Talent winning dance outfit Diversity The activation, marking an 81 year partnership with the property, opened with a new tennis-themed UK TV spot,… Continue reading Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Coke’s Diversity #AmericaIsBeautiful Ambushes Pepsi’s NFL 1/2Time Show
Despite PepsiCo’s 10-year, $2.3bn NFL partnership, the early signs are that it was arch enemy Coca-Cola that stole the Super Bowl marketing trophy with a diversity commercial that generated an avalanche of online chatter and caused great debate among consumers. Pepsi’s game day work primarily revolved around its sponsorship of the Halftime Show, while… Continue reading Coke’s Diversity #AmericaIsBeautiful Ambushes Pepsi’s NFL 1/2Time Show
