Tag Archives: Diversity

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
Posted by j.edwards No Comments
Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’ Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and championed >>
Posted by j.edwards No Comments
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
Posted by j.edwards No Comments
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up >>
Posted by j.edwards No Comments
Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank >>
Posted by j.edwards No Comments
IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month

IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month

Leveraging its status as an International Partner of the International Paralympic Committee (IPC), Citi has leveraged members of its Paralympic athlete ambassador stable for a Black History Month campaign >>
Posted by j.edwards No Comments
Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad

Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad

November saw Nike launch a new campaign in Germany called ‘Helden / Heroes’ showcasing the next generation of stars who are defining a new era of sports and culture >>
Posted by j.edwards No Comments
Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive

Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive

Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans >>
Posted by j.edwards No Comments
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment

AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment

Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner >>
Posted by j.edwards No Comments
AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan

AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan

US insurance heavyweight and New Zealand Rugby Union shirt sponsor AIG has activated its All Blacks and Black Ferns partnerships for a new values-based, anti-discrimination campaign in Japan.   >>
Posted by j.edwards No Comments