London based exercise and fitness brand Gymbox launched a late Spring/early Summer SEO digital campaign targeting rival gyms via tongue-in-cheek Google ads. A Google Search campaign online sees the cheeky gym brand hijack ads with specific copy related to traditional competitor gyms and new rivals such as online fitness platform Classpass. These cheeky… Continue reading Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches
Tag: Disruptive
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
