Inspiring Sports Marketing
28/04/2023
OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to >>
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14/02/2023
Kayo Sports Courts Busy Aussie Fans Via Integrated New ‘Whenever Sport Is Everything’ Campaign
February saw the Foxtel owned sports streamer Kayo Sports remind Aussie footy fans that it offers a perfect solution when life doesn’t leave much time for sport in the >>
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14/06/2021
The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the >>
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02/10/2020
Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
A new integrated campaign in Germany from teched-up bike and fitness brand Peloton sees at-home fitness fanatics work up a sweat to promote the brand’s new Bike+. Created >>
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13/05/2020
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the >>
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27/01/2020
Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Launched in mid-January to leverage the tournament, Chubb Insurance’s Australian Open campaign is the first piece of work within a larger global platform which will launch in February. >>
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08/04/2018
Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Premium automotive brand Mercedes-Benz used its precious status as one of just three US sponsors of The Masters tournament to launch its new American marketing campaign The new >>
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05/09/2013
Social Media Wall Fronts Esurance’s US Open Work
Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall. The 50ft-by-8ft >>
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