With Australia’s cricket season under way, the country’s governing body and its partners have launched a wave of marketing to reconnect fans to the sport following last year’s ball tampering debacle. In an effort to move on from the scandal, Cricket Australia, plus its official kit supplier ASICS and broadcast partner Fox have all… Continue reading Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies
Tag: Disaster Recovery
AFL ‘You Make The Game’ Aims For League-Wide Reboot
The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal. After the Essendon/ASADA debacle, declining attendances and a sense of supporter disenchantment, the league’s latest marketing initiative aims to bring the fan-focused, feel-good factor back to the… Continue reading AFL ‘You Make The Game’ Aims For League-Wide Reboot
Bauer Hockey Adapts Work To Own The Lock Out Moment
Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly replace pros for amateurs in its 2012/13 season creative. Equipment maker Bauer Performance Sports Ltd,a long with ad agency Olsen, showed shrewd intelligence and adaptability… Continue reading Bauer Hockey Adapts Work To Own The Lock Out Moment
NHL’s Fan Apology Letter In N. American Newspaper Ads
It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least that’s what the National Hockey League believes after the NHL takes out newspaper ads to say sorry for the delayed season. After the lockout standoff… Continue reading NHL’s Fan Apology Letter In N. American Newspaper Ads
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012. While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle. Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call
