DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’

A new South American campaign from DIRECTV promoting its coverage of the 2022 FIFA Men’s World Cup rolled out in multiple markets aims to position DIRECTV as the only platform broadcast all the matches live and runs under the slogan: “I lived the Qatarsis of the World Cup only on DIRECTV and DIRECTV Go”.  … Continue reading DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’

Serena ‘The One’ Williams Masters The Matrix In latest DirecTV Get Your TV Together Ad

The latest Serena Williams sports and entertainment spot for DirectTV sees the streaming service team up with Warner Brothers to leverage the launch of the latest film in The Matrix franchise via a TV spot called ‘The One’.   Taking a similar tactical and tonal approach as previous spots in the brand’s ongoing ‘Get Your… Continue reading Serena ‘The One’ Williams Masters The Matrix In latest DirecTV Get Your TV Together Ad

Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream

A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and endorser’s ongoing Get Your TV Together campaign.   Created by agency TBWA\Chiat\Day Los Angeles, ‘Quiet Please’ launched across the USA from 1 October and is built… Continue reading Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream

Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV

DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service provider.   Created from an idea by agency Critical Mass, ‘Serving Up Justice: Featuring Serena Williams & Wonder Woman’ is an illustrated adventure comic book from… Continue reading Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV

Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment.   Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign

NCAA sponsor AT&T is rolling out an integrated March Madness campaign promoting its DirecTV tournament streaming service and centered around comic reworkings of the famous Aerosmith hit ‘I Don’t Want To Miss A Thing’.   The various creative assets in a campaign developed with agency BBDO’s New York and Atlanta offices are led by a set… Continue reading AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign