Liverpool FC Travel Partner Expedia Launches ‘Finding Liverpool’ Global Fan Video Series

Expedia, Liverpool Football Club’s (LFC) official travel partner, rolled out a new three-part content series called ‘Finding Liverpool’ which takes a close-up, personal look at the club’s global family and its impact across the world. Working with creative agency Anomaly London and production company Somesuch, Expedia’s video series – the first episode of which dropped… Continue reading Liverpool FC Travel Partner Expedia Launches ‘Finding Liverpool’ Global Fan Video Series

SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs

In Mid-March, SERVPRO activated its partnerships with the PGA TOUR and LPGA through a golf themed campaign created with agency BUNTIN called ‘Mulligan’. The cleansing and restoration company worked with the Nashville-based agency to create a comic, multi-spot campaign built around the unofficial golf tradition of the ‘mulligan’ – a frequently played, one do-over per… Continue reading SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs

NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign

The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign

People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’

The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’

Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film

New Zealand based sportswear brand Canterbury celebrated 120 years of inspiring and supporting generations of athletes with a flagship anniversary brand film showcasing the apparel retailer’s sporting and cultural heritage. The film, titled ‘Canterbury of New Zealand: 120 Years’ seeks to capture the brand’s legacy and celebrate some of the most iconic moments: from sailing… Continue reading Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film

McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation

McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation

Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’

Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’

Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour

Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour

Adobe Teams Up With Russo & Keating To Activative 2024 Women’s FA Cup Via ‘Dream Bigger’

Adobe UK teamed up with England and Arsenal FC striker, Alessia Russo and England and Manchester City FC keeper Khiara Keating to front its ‘Dream Bigger’ 2024 Adobe Women’s FA Cup activation programme which seeks to inspire a new generation of women and girls to get into football, whilst simultaneously helping fans, players and clubs… Continue reading Adobe Teams Up With Russo & Keating To Activative 2024 Women’s FA Cup Via ‘Dream Bigger’