AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations

An integrated outdoor strand of the All England Lawn Tennis Club’s (AELTC) Wimbledon 2022 campaign saw the property owner team up with Danish artist Mads Berg for a retro illustrations celebrating 100 years since Centre Court – the most famous court in tennis – was officially opened at the Church Road grounds.   The AELTC… Continue reading AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations

Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling.   The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day

A huge, hi-tech 3D billboard in Shinjuku (Tokyo) spearheaded Nike Japan’s Air Max Day marketing and sought to catch the attention of local passers-by and social media users around the world.   As Air Max Day nears, Nike has taken over a huge billboard in Tokyo’s Shinjuku area with a 3D activation that is catching the attention… Continue reading Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day

Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign

German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’.   The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign

ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022

24 February saw Paralympics GB unveil an official out of home media tie-up with Ocean Outdoor ahead of the 4 March start of the Beijing 2022 Paralympic Winter Games led by a campaign titled ‘Impossible To Ignore’.   ‘Impossible to Ignore’ seeks to harness the inspirational power of sport to break down barriers and challenge… Continue reading ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022

TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour

To leverage spiking interest in the sport around the 2019 Rugby World Cup, bookie TAB launched a campaign called ‘Try Time’ which sought to change betting behaviour: a promotion which gave punters permission to back every team and not just their beloved All Blacks.   The Totalisator Agency Board (TAB), which was established back in… Continue reading TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour

UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo

A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage.   The creative was inspired by elements of modern Japanese artistic culture including anime and gaming.   Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo

E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension.   Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade

Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament.   The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade

Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards

Vero Insurance is bringing its Brisbane Lions sponsorship activation into the city streets with a campaign that blends the traditional with the technological in the form of live scoreboard outdoor billboards.   Working with interactive outdoor ad agency Goa, very is showing its support for the AFL team and informing the team’s fans across the… Continue reading Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards