A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
Tag: Digital OOH
TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’. Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
Marquee Sports Network, the official television network of the Chicago Cubs, extended its ‘We Get It’ campaign at the start of the 2022 Major League Baseball (MLB) season. ‘We Get All Of It’, which debuted at the start of last season, was created in harness with agency Quality Meats and for 2022 Marquee Sports… Continue reading Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Canterbury, the official tournament supplier to the 2019 Rugby World Cup, launched its biggest ever global brand campaign – Be Part Of It – to bring to life the inclusivity and togetherness of the rugby community Launched on 11 September to mark the 10-day countdown to the kick off of Japan 2019, the campaign… Continue reading RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
The England and Wales Cricket Board (ECB) launched a multi-platform campaign, called ‘Express Yourself, a week ahead of the start of the ICC Cricket World Cup that focuses on ‘excitement’ of cricket and aimed at attracting younger fans to the sport. The ECB is looking to the long-term health of the game so the… Continue reading ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Social spin brand Peloton entered in the UK in the autumn with a £50m total investment fronted by a £7m launch campaign aimed at bringing virtual cycling to the British mass market and disrupt the fitness landscape. With the objective of driving brand awareness, boosting understanding of the core proposition and driving sign-ups, sales… Continue reading Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
November sees McDonald’s Canada roll out the follow-up phase to the burger-based rivalry ‘McPlayer’ campaign which it first launched in September. Fronted by Montreal Canadiens stars Alex Galchenyuk and Brendan Gallagher, the initiative sees the two NHL players create their own personalised Angus burgers and then invites Quebecers to choose their favourite via new… Continue reading McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
