May 02, 2013
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration >>
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Mar 11, 2013
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, >>
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Jan 21, 2013
World Listens: 2013 GRAMMY Work Focus On New Talent
‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a >>
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Jan 15, 2013
Coke Partners With WWF On Global Polar Bear Initiative
In tandem with the release of Coca-Cola’s new Polar Bear short film, the soft drinks giant has rolled out a new Arctic conservation initiative in partnership with eco charity WWF. >>
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Aug 16, 2012
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. >>
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Aug 15, 2012
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics >>
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Jul 03, 2012
Adidas’ Olympic & Team GB ‘Take The Stage’ Part Two
Official Olympic and Team GB sportswear partner Adidas used the final of Euro 2012 to unveil the next phase of its #Take The Stage’ London 2012 campaign. >>
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Jul 02, 2012
BP’s ‘Home Team’ Practical To Emotional London2012 Switch
With a month to go before the Games, BP’s Olympic activation is switching its focus from functional facts to emotional patriotism. Work from the official oil and >>
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Jun 27, 2012
British Gas Backs British Swimming With ‘Free Swims’
British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British >>
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Jun 20, 2012
England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament. >>
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