Tag: DHL

DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal

To celebrate its ongoing sponsorship of the DHL Super Rugby Pacific competition, logistics and delivery behemoth DHL has introduced ‘The DHL Box Seat’ VIP match experience which offers its New Zealand customers a chance to ‘score the best seat in the house/stadium’. Teaming up with agency EightyOne and production company Supernormal (and Director Reagen Butler),… Continue reading DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal

A World United – DHL & Manchester United

DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during a period when many were isolated due to the pandemic by building a virtual Old Trafford, inviting fans to take a digital seat and then running… Continue reading A World United – DHL & Manchester United

Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix

Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology.   Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix

‘Epic Moments’ – DHL & RWC/World Rugby

A multi-phase, multi-strand activation programme from RWC 2019’s official logistics suppler saw DHL roll out an ‘Epic’ campaign running through 2018 and 2019 and spanning the trophy tour, grassroots global amateur games, fundraising, gaming, match ball delivery, in-stadium and social initiatives, ticket promotions, plus hospitality and employee engagement programmes.   Territory: Japan/Global   Agency: Bright… Continue reading ‘Epic Moments’ – DHL & RWC/World Rugby

DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC

DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC

DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign

February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle.   The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and… Continue reading DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign

DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition

DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves.   The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition

DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion

Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China.   The global logistics company launched an integrated FC Bayern led campaign and unveiled its fresh e-commerce plans for China at a press briefing that coincided with FC Bayern Munich’s Audi Summer… Continue reading DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion

DHL’s RWC 2015 ‘Africa As One: Ball Adventure’

DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 weeks.   The activation countdown to 2015 has truly begun.   The tournament’s official logistics partner is aiming to pass the branded ball from hand-to-hand from… Continue reading DHL’s RWC 2015 ‘Africa As One: Ball Adventure’

DHL Man Utd Google+ Hang-out For Training Kit Launch

In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout.   The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch