Tag Archives: DFB

VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign

VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign

Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature remote control car >>
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UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022 UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use >>
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Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination

Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination

Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team >>
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Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation

Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation

Titles are there to be retained.   That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation.   This multi-platform, dual language German >>
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DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash

DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash

German airline Lufthansa apologised for shooting its World Cup 2018 ad campaign promotion in the Ukrainian capital Kiev rather than in Moscow – despite implying it was filmed in >>
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Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016 Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016

Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016

German FA sponsor Lufthansa’s latest Euro 2016 ‘Everyone’s Fanhansa’ activity plays on the nation’s rivalry with England in the form of a comic commercial that sees two English supporters >>
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German Kit Campaign Sees N1 Adidas Meet World Cup Goal German Kit Campaign Sees N1 Adidas Meet World Cup Goal

German Kit Campaign Sees N1 Adidas Meet World Cup Goal

With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it >>
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