The final week of August saw Dr Pepper bring back its long-running college football focused ‘Fansville’ campaign, originally created with agency Deutsch, with a season opening spot called ‘Return To Glory’. After last year’s largely fan-free season, this year’s iteration of the brand’s episodic drama of parody storytelling set amongst college football fanatics introduces… Continue reading Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial
Tag: Deutsch
Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Sportswear brand Reebok, which has an official sportswear deal across UFC, teamed up with mixed martial artist turned boxer Conor McGregor and brought him into an animated ring/hexacon in a spot to launch its Zig Kinetica shoe. The sport’s narrative arc sees the iconic, controversial fighter artist walk into his son’s bedroom with the… Continue reading Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Dr Pepper Brings Back Mock TV ‘Fansville’ Series To Leverage The New College Football Season
As the new college football season gets under way, the NCAA’s official drink Dr Pepper has brought back its mock TV series ‘Fansville’ campaign for a second season. The initiative, created in harness with creative agency Deutsch, is an episodic marketing campaign depicting a community where everyone is a die-hard football fan. The… Continue reading Dr Pepper Brings Back Mock TV ‘Fansville’ Series To Leverage The New College Football Season
Reebok Repositions Via ‘Sport The Unexpected’ Platform Blending Sport, Lifestyle & Pop Culture
March saw Reebok launch a more irreverent and creative brand platform that aims to unify its fitness and lifestyle businesses under a single idea called ‘Sport The Unexpected’. The new approach sees the sportswear brand move on from its ‘tough-sport’ focus and target 20-somethings around the planet with creative linked to the worlds of… Continue reading Reebok Repositions Via ‘Sport The Unexpected’ Platform Blending Sport, Lifestyle & Pop Culture
Dr Pepper ‘Fansville Unusual Suspects’ Leverages College National Football Champs
A special two-part season finale of Dr Pepper’s season-long ‘Fansville’ initiative leveraged the lead-in to the climax of the college football season with an activation strand based on a narrative that the National Championship Trophy had been stolen and that everyone living in Fansville was a suspect. The playoffs initiative offered a creative plot… Continue reading Dr Pepper ‘Fansville Unusual Suspects’ Leverages College National Football Champs
Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Ahead of the new college football season, playoffs partner Dr Pepper launched a new campaign, ‘Fansville’, based around a fictitious town filled with college football fanatics. Launched 10 days ahead of the 2018/19 college football season, which kicks off on the last weekend of August, the soft drinks’ brand’s ‘Fansville’ parodies television show dramas. … Continue reading Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team
Surprising at it seems, Russia 2018 marks the first time in more than three decades that the United States mens national team is not playing in the FIFA World Cup, so Volkswagen America has launched a campaign that aims to encourage football fans to jump on another team’s bandwagon. The multi-media ambush initiative, created… Continue reading VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team
