Inspiring Sports Marketing
Apr 13, 2022
Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner The Jockey Club >>
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Apr 12, 2022
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around >>
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Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
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Nov 20, 2018
World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
The highly stylised, black and white graphic visual identity for the 2018 World Chess Championship has been generating plenty of interest and comment since the final head-to-head tournament began >>
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Nov 16, 2018
World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of >>
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Oct 09, 2018
Williams Designs Backpack & Fronts Financial Abuse PSA For Allstate Foundation’s Purple Purse Challenge
The multiple grand slam winning tennis super star contrasts bruises and broken bones with the ‘invisible weapon’ that you can’t see in a new campaign by the Allstate Foundation >>
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Jun 19, 2018
Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign
Adidas and Parley are teaming up again on the ‘Run For The Oceans’ cause campaign: a global running movement that uses the power of sport to raise awareness for >>
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May 21, 2018
BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a >>
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Jan 24, 2018
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from >>
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Jan 16, 2018
Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand
A new limited edition Adidas trainer has been developed in harness with Berlin Transit and are not only made with the same material/pattern as the city’s subway seats, but >>
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