The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
Tag: Dennis Rodman
Paddy Power Pulls Rodman N.Korea Basketball Backing
Paddy Power has long been known for sponsoring events as PR generating stunts rather than as long term genuine sponsors, but did its partnership with Dennis Rodman’s basketball tour of North Korea just go too far? The Irish bookmaker has a long standing relationship with publicity hungry and controversy seeking Rodman, who is being… Continue reading Paddy Power Pulls Rodman N.Korea Basketball Backing
